MARKETING
“Traditional marketing talks at people. Content marketing talks with them.”
Doug Kessler
INCREASE BRAND VALUE
We work with companies interested in a brand review or refresh, or new owners who are looking to break into a market utilizing a full range of activities: stakeholder comms – (internal, partners, supply chain, end users, investors); starting from scratch, or breathing new life into an existing brand.
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PRODUCT/SERVICE LAUNCH
Launch strategy through to tactical deliverables – we work closely with our clients to provide the strategy & planning, framework, KPIs and all the necessary assets to make the launch a success.
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CUSTOMER ACQUISITION
We assist in understanding the audience; refine the proposition; reposition a brand/product and create awareness to ultimately generate demand.
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CUSTOMER EXPERIENCE
Understanding your customers’ needs and surpassing their expectations. Using stakeholder audits, competitor analysis, web channel analysis, user experience – improving customer experience (CX) crafting customer loyalty and brand advocates.
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SALES REVENUE / PROFITABILITY
Optimize client sales, nurturing customers with consistent, relevant information, and tracking them throughout the sales cycle. We achieve the desired impact through content marketing, sales toolkits and consultancy.
Marketing is at the heart of a company. It is the emotional engine behind the brand, it is the “feeling” that our clients' customers connect with. Through research, deep insight, and stakeholder analysis, we identify the audience “sweet-spot”. This becomes the platform that we build the engagement plan on, and will run in the veins of every customer touch-point we implement to ensure a standardized message that stakeholders will consistently identify with.
THE FORMULA
“The people who are crazy enough to think they can change the world are the ones who do”
Steve Jobs
Research & Analysis
We delve deep into our clients’ business, conducting marketing research and an in-depth audit of the industry landscape in order to identify cultural trends, define the target customer, and determine the value propositions that make the brand stand out and resonate in the market.
Engagement Plan
Here we lay the primary foundations for all future activities in the marketing plan. We craft the messaging that properly communicates the required voice of the brand, identify the specific touch-point channels that will reach the target audience, and define the KPIs that will track and measure the results of the marketing campaigns.
Creative Concept Development
We will leverage the crafted messaging and branding to design all of the creative assets and collateral required to conduct the campaign and breathe life into the marketing concept. From print to unique visual collateral for each digital marketing channel, we will create a cohesive concept to unify the marketing campaign across multiple outlets.
Activation Plan
Once the initial marketing strategy is fleshed-out, we will create an activation plan for how to execute the campaign. Collectively, we will work to allocate a budget for each marketing channel, develop a media plan, and establish an execution timeline to manage the deliverables of the campaign itself.